An endeavour towards :
Promoting sustainable production and consumption of traditional, ethnic and geographically famous produces & to ensure a better tomorrow for consumers through healthier and responsible consumption experiences and a prosperous future for farmers through remunerative incentives to grow traditional produces To build a market to revive connections to our cultural foods, between consumers and producers, between man and ecology.
We strive to connect the urban consumer to the traditional farmers / growers encourage conservation through responsible yet nostalgic consumption.
- Betterment of rural / tribal livelihood
- Sustainable management of local bio-diversity and natural resources.
Way to Go
- By promoting sustainable consumption among Urban Consumers,
- By making niche biodiversity products available of better quality and in time.
Our Vision – An overview
Value Addition :
Value addition is one of important components of nutritional security. Sometimes surplus production is the cause of lower price of produce in market. The way to solve the problem is crop diversification which is responsible for a viable market system, creates opportunity to earn more as well as strong step toward nutritional security.
The most important problem facing the country today perhaps is providing remunerative price to the farmers for their produce without incurring additional burden of subsidy through minimum support price or some such measures. Value addition is a process in which the same volume of a primary product, a high price is realized by means of processing, packing, upgrading the quality or other such methods.
Need for value addition For Agro & NTF products
- To improve the profitability of farmers / communities.
- To empower the farmers and other weaker sections of society especially women through gainful employment opportunities and revitalize rural communities.
- To provide better quality, safe and branded foods/products to the consumers.
- To emphasize primary and secondary processing.
- To reduce post-harvest losses.
- Encourage growth of subsidiary industries.
- Reduce the economic risk of marketing.
- Increase opportunities for smaller farmers and communities through the development and linkage of markets.
- Diversify the economic base of rural communities.
- Overall, increase growers financial stability.